Measuring Corporate Purpose

Measuring Corporate Purpose Developing a Scorecard of Purpose Impact

A masterclass on measuring corporate purpose for executives, leaders and business owners in the business, government and non-for-profit sectors.

  • What is corporate purpose?
  • How do you define it for your business?
  • Why is measurement important?
  • How do you measure purpose impact?

A 5-part course, including 4 x group sessions plus 1 x individual consultation session, with Harvard Business Review strategy and performance measurement expert Dr Graham Kenny.

The course is tailored to meet individual client needs.

Presented by Dr Graham Kenny

Graham Kenny is a global expert in strategy and performance measurement. He has written five books, numerous articles and is a regular author in the Harvard Business Review. His HBR articles are at the cutting edge of management thinking and have been accessed hundreds of thousands of times. Some rank among HBR’s most popular.

He is CEO of Strategic Factors – a consultancy specialising in business strategy, strategic planning and performance measurement.

He draws on his managerial experience in several industries, his extensive company research and his many client cases. These are from dozens of industries. Graham goes beyond buzzwords to provide detailed practical steps to define and measure corporate purpose.

Workshop Modules

MODULE 1. DEVELOP A CORPORATE PURPOSE STATEMENT

Adopted in 2019, and re-endorsed in 2021, the U.S. Business Roundtable’s definition of corporate purpose is to benefit all “stakeholders” including “customers, employees, suppliers, communities and shareholders.”.

  • What does this mean for the design of corporate purpose statements?
  • How are large companies adapting to this change?
  • What is the impact of this shift on how purpose is measured?

MODULE 2. DEFINE YOUR KEY STAKEHOLDERS

Your journey to effectively measuring corporate purpose begins by clearly identifying your key stakeholders.

  • Who are your organisation’s stakeholders?
  • Which ones are key and the focus of measurement?

MODULE 3. DEVELOP MEASURES OF PURPOSE IMPACT

Managers often confuse “measures” with actions and nice-to-haves. We turn our attention to the range of measures at your disposal and discover that there are only three ways to measure business outcomes.

  • How do stakeholders measure the results of corporate purpose?
  • How can you validate the measures you identify?
  • Should you have a mix of objective or subjective measures?

MODULE 4. TRACK YOUR PURPOSE SCORECARD

it’s important to consider the relationship between the identified and selected performance indicators. Is there a cause-and-effect between them?

  • How do you select measures to become KPIs?
  • Are some KPIs leading indicators of others?
  • Why are measurement intervals important?

MODULE 5. INDIVIDUAL COACHING SESSION

A focused one-hour coaching session with Graham Kenny to deep-dive into the challenges facing your business in measuring your corporate purpose.

  • How do I apply this model in the real-world context of my business?

Modern Corporate Purpose

A quiet revolution took place when the influential U.S. Business Roundtable adopted a new definition of the “purpose of a corporation“. This has realigned strategic planning in the world’s largest corporations from Apple to Walmart

Corporate leaders have now committed to delivering value to all stakeholders – customers, employees, suppliers, shareholders and communities.

This has led many organisations in all sectors – business, government and not-for-profit – to develop statements around an organisation’s reason for existence and impact on society. However, most are lagging in their ability to measure impact. This requires effective performance indicators.

In this course you’ll learn how to define, measure and monitor corporate purpose.

Interactive Format

The course consists of 5 modules:

4 x one-hour interactive modules. Presented by Graham Kenny via Zoom Meetings. Group sessions of up to 30 participants feature slide presentations and interactive workshopping. You’re invited to bring questions and current issues for discussion. Each module concludes with a 15 minute Q&A session.

1 x one-hour individual coaching session. Graham Kenny will join you for a focused consultation and coaching session to work on your corporate purpose issues – online or by phone.

Dates and Times

The dates and times of the 5 one-hour, interactive modules are tailored to meet client needs.

Outcomes

  • Clarity. Clear understanding of your corporate purpose – measurement helps with this enormously.
  • Method. A way to measure and report the impact of your corporate purpose.
  • Alignment. Better focus by your management team on your corporate purpose.
  • Stakeholder Map. Clear understanding of whom your key stakeholders are.
  • Next Steps. Results that can be easily communicated and acted on.

Who Will Benefit

The course is suitable for managers in these sectors:

  • Business
  • Government
  • Not-for-profit