The Effective Way to Set Business Objectives

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“I attended Graham’s online Strategy course. It was one of the most practical and insightful approaches to strategy I have seen. The opportunity to meet other like-minded business leaders as part of it was really valuable.

Graham talks to real-life business strategy examples he has worked on, not theory.

I would highly recommend “.


Andrew Bird – Director, Foundstone Advisory

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Business Outcomes

What’s the bottom line for your organization?

Objectives are essential in shaping strategy and measuring success. Yet most management teams make a complete mess of writing clear and measurable objectives. The list becomes a hotchpotch of items developed via brainstorming or similar method. This workshop shows you the right way to go about the task. The questions addressed include:

  • Are you precise in what you want your key stakeholders to do?
  • Are you aware of the three ways to measure business results?
  • What’s the role of planning parameters in the objective-setting process?
  • Where do mission, vision and purpose statements fit in?

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Learning Outcomes

By attending you’ll receive a series of practical tips, suggestions, ideas and methods. Dr Graham Kenny brings to these sessions what he has learned as a manager, CEO, company director, university professor, consultant and regular author in the Harvard Business Review. He has packaged his approach as a simple and effective method called the Strategic Factor System.

You’ll leave knowing you’ve heard the right stuff from a thought leader and subject expert.


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Online Workshop Duration

This interactive, online workshop will be customised to your specific needs. You may wish your team to attend a one-hour session. On the other hand you may require a longer session. The choice is yours.

Please contact us to discuss your requirements.


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Target Audience

All managers interested in boosting their business unit’s or organisation’s performance.

The practical and proven methods can be applied to any group, organisation or sector. Businesses, government enterprises and agencies as well as not-for-profit organisations will benefit greatly from these practical and proven methods.

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