A senior executive recently suggested to me that the disciplines of “strategy” and “marketing” should be merged. There’s no need any longer for them to be separate, he proposed. I took note. This was, after … Read More
We’ve seen whole industries devastated in the wake of Covid-19. Many businesses, looking for ways to stay alive, have considered diversification. But all too often they flinch because a message has been drilled into them: … Read More
There’s been mountains written on what it takes to be a successful manager. But what if that manager is working in the context of a diversified organization? What special skills does it take to run … Read More
Not so long ago, organisation design was a primary concern of CEOs seen as a fundamental driver of effectiveness and efficiency. It seems to have dropped off the agenda of late being replaced by many … Read More
Analysing “the competition” is a tried and tested method for developing strategy. But what do you do when the discussion turns bland and unfocused? Here’s a trick to sharpen your strategic team’s competitive instincts. Use … Read More
Louise, a senior partner at a large national law firm, I’ll call it Robinson & Rose, pulled me to one side at a break in my seminar on business strategy. “I get what you’re saying” … Read More
Can you nail the distinction between “simple” and “simplistic”? If you can, you’re well on the way to successful performance measurement. If a model is simple it contains only those elements essential to explain a … Read More
“I could,” I explain, “measure the number of PowerPoint slides I employ. I could measure the number of times I use the whiteboard. Or the number of sheets of flipchart paper I use. Or the … Read More